The Best Claude Skills for Marketing (7 We Use)

The best Claude skills for marketing aren't clever prompts, they're saved workflows that do a whole marketing job start to finish: cut the clips, build the email, research the competitor, ship the campaign. A skill is a set of instructions you teach Claude once and then run with a single command, and the right ones give a small marketing team the output of a much bigger one. Every skill below is one we built and use at 9x to run our own marketing, and each one replaces a task that used to eat an afternoon.

If you want to see how far this goes, the video below shows a full campaign, ads and all, built by Claude from a single brief. The skills in this list are the individual pieces behind that.

Watch: I Built an Entire AI Marketing Team With Claude Fable 5, a full ad funnel built from one brief.

1. Turn one webinar into five LinkedIn clips

Every week we run a live workshop, and turning it into short-form content used to be a manual, hour-plus job. Our video highlights skill takes the recording and its transcript, finds the five strongest moments, and cuts each one as a finished clip with our branded outro on the end, plus a guide with a suggested caption for every clip.

The clever part is that it doesn't just read the transcript. Picking a clip that works on LinkedIn means seeing whether the speaker is showing a live demo or just sitting in a gallery view, so the skill spins up a visual-analyser agent for each candidate moment, running them in parallel, before a final agent does the cutting. It saves us one to two hours of editing every single week, and it's the single best Claude skill for anyone repurposing video into LinkedIn content.

2. Build a branded campaign email from a rough draft

Writing the email is quick. Building it, on brand, in the email tool, is the slow part. Our create-marketing-email skill takes a draft and builds the finished, branded email directly in Customer.io, following our exact template: the fixed header and footer, the logo, the greeting, the sign-off, all locked, with only the content in the middle changing.

Before this skill, one or two people knew how to build a branded email properly. Now anyone on the team can take a rough draft and have a send-ready email in minutes. It's a small thing that removes a real bottleneck, and it's the pattern that turns a marketing tool everyone has into one everyone can actually use.

3. Research a competitor's entire ad funnel

This is the one that feels like a superpower. Our meta-ads-analyst skill takes a competitor's name and runs a full competitive research pipeline: it pulls their live ads from the Meta Ad Library, reads the ad copy, follows each ad to its landing page, works out the funnel behind it, and delivers an HTML report grouped by campaign.

What used to be an afternoon of manual detective work before planning a campaign now runs from one command. You get a genuine map of what a competitor is spending money on and how their funnel is built, which is the kind of intelligence that used to need an agency. It leans on Claude's ability to browse and read pages, so it's a good example of a skill that reaches beyond your own files into the live web.

4. Spin up on-brand event and social graphics

Design is the classic marketing bottleneck: everything waits on someone who can open the design tool. Our event-assets skill generates the full set of graphics for a workshop in one go: a YouTube thumbnail, a resized email image, and a Luma event cover with the speaker names and logos in place, all matching our design system, with the co-founders' headshots and the 9x logo already bundled in so there's usually nothing to upload.

You don't need to be a designer, and you don't need to wait for one. Describe the event, run the skill, and the assets come out consistent every time. Claude has no built-in image generation, so skills like this use a code library to compose the images, which is why the output is pixel-consistent rather than a different interpretation each time.

5. Repurpose one piece of content across every channel

Marketing lives or dies on distribution, and moving a finished piece from one platform to another is the copy-paste-reformat job nobody wants. Our publish-to-community skill takes a tutorial written in Notion, pulls the text, images, and any video embed, reformats it into the community platform's rich-text format, uploads the images, and creates a ready-to-review draft post in the right space.

One source, many destinations, no manual reformatting. It's the unglamorous backbone of content marketing, and handing it to a skill means your best content actually gets everywhere it should, rather than staying in the doc where it was written. The same connector-and-skill pattern works for pushing content into a blog, a newsletter tool, or a CRM.

6. Draft ad copy from a proven framework

Good ad copy isn't a lucky prompt, it's a framework applied well. In the campaign build in the video above, the copywriter skill was trained on the frameworks from Alex Hormozi's $100M Leads: the value equation, the offer and lead-magnet structure, and the way to generate positioning angles that each pull a different lever, ease, speed, likelihood of success, or effort.

Given a brief, it produces several angles to choose from, then writes the campaign around the one you pick, so the whole thing stays consistent from ad to landing page to email. Encoding a named framework into a skill is what stops AI copy drifting into generic mush: it isn't writing from nowhere, it's applying a method you trust.

7. Build the whole campaign (the ceiling)

The individual skills are useful on their own. Chained together, they become a marketing team. The video above shows what that looks like: from a single brief, Claude ran the copywriter for the angles, a creative director for the ad images, a web designer that built and published the landing page in our website tool, an email marketer that wrote the nurture sequence in Customer.io, and a performance marketer that launched the campaign in Meta Ads, complete with targeting and a lookalike audience.

That's not a different product, it's these same skills, plus the connectors that let them reach your tools, wired into a sequence. We've written up how that assembles in our guide to building an AI marketing team with Claude. The point for a marketer is that you don't start there. You start with one skill, prove it, and build up.

Best Claude skills for LinkedIn, specifically

Since it comes up: the strongest Claude skill for LinkedIn is the video-highlights one at the top of this list, because short native video is what performs there and the skill produces five ready-to-post clips from content you were making anyway. Pair it with a simple copy skill that drafts the post text in your voice, and one workshop becomes a week of LinkedIn content. You don't need a separate "LinkedIn skill"; you need to point the clip and copy skills at LinkedIn as the destination.

How to build your own marketing skills

None of these needed code, and the way to build them is the opposite of what most people try. Don't ask Claude to "build me a marketing skill." Do the task with Claude first, using a real brief and real assets, and get the output right by hand. Only once it's correct do you save it as a skill, so the skill is a recording of a process that already worked, not a guess.

Start with the task you do most and dread most, the weekly clips, the campaign email, the competitor check, and build that one. For the wider set beyond marketing, our best Claude skills for business round-up is a good next read, and the Claude Cowork use cases guide shows more of these running end to end.

The bottom line

The best Claude skills for marketing are the ones that take a real, repeated job off your plate: cutting clips, building emails, researching competitors, generating creative, distributing content, and, eventually, running a whole campaign. Each one started as a task we did by hand until we taught Claude to do it our way. Pick the job that eats the most of your week and build that skill first.

If you want your marketing team building skills like these around your own tools and brand, our hands-on Claude Cowork training takes people from their first task to a working library of marketing skills they can run on demand.

Common questions about Claude skills for marketing

Do I need Claude Cowork to use these? Yes, for most of them. Skills that touch your files and tools run in Claude Cowork, the agent built for everyday work, rather than in the chat app.

Do I need to be technical? No. You build a skill by doing the task with Claude in plain language and saving it. Any code a skill needs, Claude writes.

What's the best first marketing skill to build? The most repetitive one you own. For most teams that's either repurposing video into clips or building the campaign email, because both are frequent and easy to check.

Can Claude research competitor ads? Yes. With a browsing-capable setup it can pull ads from the Meta Ad Library, read the copy, and analyse the landing pages behind them, which is exactly what our ad-research skill automates.