CRM Records Enrichment

Challenges

CRMs are filled with records missing key data points, and researching them manually is not a viable option.

• Having CRM users diligently enter data  

• Dealing with new records added every day

• Doing accurate customer segmentation when data is missing

Capabilities

Enrich CRM record properties using external APIs.

• Enrichment workflows triggering APIs

• Update CRM records when a data point is found

• Connect to any enrichment API your business needs: Hunter.io, Lusha, Gender API, SERP API, etc.

Outcomes

Enriched CRM records allowing for more accurate lead and customer segmentation.

• 40,000+ contacts enriched with 200+ contacts automatically enriched every week on average

• 20,000 companies enriched with 100+ companies automatically enriched every week on average

• 170,000 data points found, allowing for accurate demographic and firmographic segmentation