Automated LinkedIn Outreach

Challenges

LinkedIn is great to find new leads. But it's also a closed platform disconnected from your CRM.

• Searching for leads matching your ICP

• Contacting large volumes of leads

• Taking out existing prospects or customers

• Coordinating efforts of multiple Sales reps

• Tracking and reporting campaign results
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Capabilities

This process was automated by connecting LinkedIn outreach tool Expandi to HubSpot using Make.

• Create LinkedIn outreach campaigns

• Scale with multiple LinkedIn accounts in parallel

• Notify Sales reps on Slack when a lead answers

• Sync campaign results to HubSpot
  
  

‍Outcomes

The setup created is now used by multiple teams to scale their outreach efforts on LinkedIn.‍

• 5 LinkedIn accounts managed from employees in the Sales, Marketing and People teams, all centrally managed by one person

• 3,000 leads contacted with SDRs only engaging with warmed up leads that have already responded

• 12,000 manual tasks automated. Standard outreach tasks that used to take significant time away from SDRs before