What is Segment?

Segment is a leading customer data platform (CDP) that enables businesses to collect, unify, and activate customer data across various channels and touchpoints. It serves as a central hub for consolidating and enriching customer data from multiple sources, providing a comprehensive view of each customer's journey.

At its core, Segment is a powerful data integration platform that simplifies the process of connecting and sharing data between different tools and systems. It offers a vast library of pre-built integrations (over 450) with popular marketing, analytics, and customer engagement tools, allowing businesses to seamlessly integrate their data pipelines without the need for complex coding or engineering resources.

Who is Segment for?

Segment is designed to cater to the needs of various teams within an organization, including data engineers, marketers, product managers, and customer experience professionals. Its versatility and scalability make it suitable for businesses of all sizes, from startups to large enterprises.

For data engineers, Segment provides a robust infrastructure for collecting, processing, and routing data at scale, enabling them to focus on higher-value tasks. Marketers can leverage Segment's AI-powered capabilities to create personalized campaigns, optimize ad spend, and drive customer engagement. Product managers can gain a comprehensive understanding of customer behavior and preferences, enabling them to deliver tailored experiences and recommendations.

In the context of no-code operations, Segment plays a crucial role by empowering non-technical teams to access and activate customer data without relying heavily on developers. Its visual interfaces and pre-built integrations allow operators to build custom workflows, automate processes, and create internal tools, fostering a culture of self-service and agility within the organization.

Is Segment for free?

Segment offers a free plan called 'Connections' that allows you to collect real-time event data from 450+ pre-built sources and send unified customer data to your favorite marketing and analytics tools. For more advanced features like creating unified customer profiles, building audiences, orchestrating personalized journeys, and leveraging AI capabilities, you'll need to upgrade to one of their paid plans: Team, Business (for Connections), Unify, Unify Plus, or Engage (for their Customer Data Platform). These paid plans offer additional features such as data governance, audience enrichment, predictive AI, and generative AI for marketers and developers.