What is RudderStack?

RudderStack is a customer data platform (CDP) that enables businesses to collect, unify, and activate customer data across various tools and platforms. It serves as a central hub for managing and orchestrating customer data, making it easier for organizations to gain insights and deliver personalized experiences.

At its core, RudderStack is a warehouse-native CDP, which means it stores and processes customer data directly in a company's data warehouse or data lake. This approach provides organizations with full ownership and transparency over their data, ensuring compliance with data privacy regulations and enabling advanced analytics and machine learning capabilities.

Who is RudderStack for?

RudderStack is designed for data teams, engineers, and organizations that prioritize data-driven decision-making and customer experience optimization. It is particularly well-suited for companies that operate in the no-code operations space, where the ability to collect, integrate, and activate customer data across various no-code tools and platforms is crucial.

RudderStack's target audience includes businesses of all sizes, from startups to enterprises, across various industries such as e-commerce, fintech, healthcare, and more. It is an ideal solution for organizations that want to streamline their customer data management processes, improve data quality, and unlock the full potential of their customer data for personalization, marketing, and analytics initiatives.

Is RudderStack for free?

RudderStack offers a free plan that includes 1 million monthly events, 15+ SDK sources, 200+ cloud destinations, warehouse destinations, reverse ETL, and basic features like event stream, anonymous and known user tracking, transformations, identity resolution, and more. Paid plans start at $799/month (billed annually) for the Starter plan, which adds features like JavaScript/Python transformations, device mode transformations, customer 360 table, audience builder, real-time activation API, data governance tools, and more advanced data compliance and security features.