What is Customer.io?

Customer.io is a powerful customer engagement platform that enables businesses to create personalized customer journeys across multiple channels, including email, SMS, push notifications, and in-app messaging. It is a no-code tool that allows non-technical users to design and automate customer communication workflows without writing code.

At its core, Customer.io is a data-driven platform that collects and routes first-party customer data from various sources, such as websites, mobile apps, and third-party integrations. This data is then used to trigger personalized messages and campaigns based on customer behavior, preferences, and attributes. The platform's visual workflow builder and drag-and-drop interface make it easy for no-code operators to craft and automate customer communication strategies.

Who is Customer.io for?

Customer.io is designed for businesses of all sizes and industries that prioritize customer engagement and personalized communication. It is particularly well-suited for companies that rely heavily on customer data and want to leverage that data to create tailored experiences across multiple channels.

The platform is an ideal solution for no-code operations teams, marketing professionals, customer success managers, and anyone responsible for managing customer relationships and driving growth through effective communication strategies. With its no-code approach, Customer.io empowers non-technical users to take control of their customer engagement efforts without relying heavily on developers or IT teams.

Is Customer.io for free?

Customer.io is a paid SaaS tool with pricing based on the number of profiles (contacts) you have. There is a free plan for up to 1,000 profiles, and paid plans start at $75/month for up to 12,000 profiles. Higher-tier plans offer more profiles, with the highest tier providing over 10 million profiles for $1,200/month. Additional add-ons like data pipelines and custom domains are available for extra fees.