What is Clay?

Clay is a powerful no-code platform that enables businesses to streamline their data enrichment and personalized outreach processes. It serves as a central hub, consolidating over 75 data enrichment tools and integrating with various CRMs and other systems. With Clay, users can import or build targeted lead lists, enrich them with accurate and up-to-date data from multiple sources, and leverage AI-powered automation to craft personalized outreach campaigns at scale.

At its core, Clay is designed to empower no-code operations by allowing non-technical users to automate and optimize their workflows without relying heavily on developers. It abstracts away the complexities of data integration, enrichment, and outreach, providing a user-friendly visual interface that anyone can learn and utilize. This aligns perfectly with the principles of no-code operations, where business operators can take control of automating their processes and building custom internal tools without extensive coding knowledge.

Who is Clay for?

Clay is an ideal solution for businesses of all sizes, particularly those with revenue operations (RevOps), growth, and go-to-market (GTM) teams. It caters to professionals who need to execute personalized outreach campaigns, enrich lead data, and streamline their sales and marketing processes. Clay's target audience includes sales development representatives (SDRs), marketing professionals, growth managers, and operations teams responsible for driving customer acquisition and revenue growth.

Additionally, Clay is highly relevant for businesses operating in industries where data-driven outreach and lead generation are crucial, such as software-as-a-service (SaaS), technology, e-commerce, and professional services. By leveraging Clay's no-code capabilities, these companies can empower their non-technical teams to implement complex outreach strategies, automate manual tasks, and optimize their operations without relying solely on developers.

Is Clay for free?

Clay offers a freemium pricing model with a free plan that includes 100 credits per month, unlimited users, access to 50+ data providers, CSV export, and AI message writing (up to 100 results per search). Paid plans start at $149/month for 2,000 credits, with higher tiers like the $349/month Explorer plan (10,000 credits) and $800/month Pro plan (50,000 credits) unlocking more features like email tool integrations, CRM sync, and higher search limits. Enterprise pricing is available for teams with high volume needs.